Our own business planning proprietary tool is:  The A.T.H.E.N.A™ Generative Model  


Why A.T.H.E.N.A™

Athena is the Greek goddess of wisdom, courage and inspiration - just warfare, strength and strategy amongst her arsenal of skills.

Athena is famed as the goddess of the strategy of war – a superb strategist, many Greek myths recount tales of her strategic advice dispensed to gods, goddesses, and heroes as they went into battle, or faced seemingly impossible tests.  Following her advice, they always won.


Why a Generative Model?

Those who have generative powers have the ability to create, produce and procreate.  They have the ability to survive and prosper – the most vital ability required for business success.


The A.T.H.E.N.A™ Generative Model